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Internet of things in marketing: opportunities and security issues


Testo digitalizzato DOAJ 2017

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Internet of Things (IoT) affects different areas of human activities: everyday life of ordinary citizens, work style of mar-keting teams, factories and even entire cities. Large companies try to implement the technology in their marketing strat-egy that reshapes not only communication style and product promotion but consumers’ expectations, perceptions and requirements towards companies. [...]
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Rete Cobire

Fornitore/Editore: ReteINDACO